About TrendWag
TrendWag is run by Jordan Cole — a US-based dog and cat parent who got tired of sifting through hundreds of mediocre pet products to find the handful that actually work. What started as a personal spreadsheet turned into a weekly curation published here.
Every product on this site is hand-picked. No brand pays to be listed. We earn a small commission on purchases made through our links, which keeps the lights on without compromising the picks.
How we pick
Our selection process has five steps. We skip products that don't clear all five.
We start with real demand
Every category we cover has a clear US audience searching for it. We use search data and community forums to confirm people actually need this — not just that it's trendy.
We vet the supplier
We check manufacturer reputation, return policies, and shipping reliability before anything goes live. Products from suppliers with a history of poor QC never make it through.
We read the reviews — critically
We cross-reference buyer feedback across multiple platforms, flag review patterns that look gamed, and weigh long-term reviews (90+ days post-purchase) more heavily than immediate ones.
We think about your pet, not just the price
A $12 gadget isn't a great pick if it could stress or harm an animal. Material safety, size appropriateness, and realistic use cases all factor into every selection.
We update weekly
Pet product quality and availability shift fast. We refresh our picks every week and pull anything that no longer meets the bar — even if it was a top seller.
Get in touch
Have a product you think belongs on TrendWag, or a question about one of our picks? Use the contact form — Jordan reads every message personally.